welcome to cerita, formerly valerie merut consulting

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Social Media Marketing for Sustainability-Minded Travel Businesses

We want to see more travellers exploring the world responsibly. We know you do too, and so we specialise in helping you effectively reach and connect with your target audience, using the power of strategic social media marketing and storytelling.

READY TO GET STARTED?

Cerita means “story” — and that’s no mistake. 

You know the tourism industry can either harm or help people, communities, and our Earth. Like us, you’ve chosen to be on the helping side — inspiring others to travel more sustainably and using your business as a force for good. But you struggle with getting in front of your target audience on social media, building an engaged community and translating followers into bookings.

At Cerita, we help you articulate and share your story, as well as the stories of the communities you work with, develop and implement impactful social media strategies, create engaging content that resonates with your ideal clients, foster interactions, generate leads and bookings and ultimately make a difference in our industry and beyond.

If you are a positive impact travel advocate, you're in the right place. 

Whether you’re looking to establish a social media strategy, fine-tune what you’ve been doing so far, get support with creating content, or managing your social media presence, we’re here to help you tell the stories that will connect with your target audience and sell your services.

What we do...
OUR SERVICES

TRUSTED BY:

A French-born, England-based world wanderluster and responsible travel advocate with a passion for food, storytelling and meeting from all walks of life.

If there’s one thing I’ve learned from these past 13+ years marketing global brands, hotels, DMCs, tour operators, travel agencies, and retreats across the globe on social media, it’s this:
Strategy and storytelling are everything. When done right on social media, this impactful combination creates communities of like-minded people that drive business results and act as a vehicle for change.

The Cerita team and I are here to tell your stories — to help you communicate what you do on social media better, build an engaged community, generate leads and bookings, and make a difference in our industry and beyond.


MY story

Listen to our Founder, Valerie, on the ‘Talking Travel Marketing’ podcast created in collaboration with Ellie Boulstridge, Founder of Chiron Hotel Consulting. 10 episodes of 10 minutes, each tackling a frequently asked marketing question in the travel industry.

Listen to the podcast

There’s a tonne of us on a mission to share the stories of special places and communities with travellers on social media. Come connect, learn, and grow with like-minded travel businesses on our Instagram page. We’re all about thoughtful insights, inspiring stories, and actionable tips.

Connect on Instagram

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Work with us

Our team creates and implements tailored, meaningful, and impactful social media strategies and content — based on the local stories of your destination(s) — that not only get your business out there but also resonate with your target audience and generate leads and clients so you can further increase your impact on people and the planet.

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Success Stories

- Catherine gallagher,
Co-Founder, Women Travel Leaders

Wow! Is one word I can use to describe Valerie and the way in which she supports sustainable tourism businesses through social media."

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CONTACT US

Let’s connect !

Interested in potentially partnering with us for your social media needs? Schedule a chat with our team to talk through your situation and how we could support you.

Sign up below and get access to our Services Guide and find out how we can help you and your business!

Download our Services Guide